NEW FORRESTER REPORT:
Matalan improves conversion and revenue with social proof messaging

Read the full report to find out how Matalan achieved impressive results:

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Improving the digital customer experience is a top priority for all retailers. In the online environment, how can you recreate the familiarity, the human conviviality of shopping in a bricks and mortar store?

This new case study from leading global research and advisory firm Forrester shows how Matalan uses social proof messaging from Taggstar to better support customers’ needs and decision making throughout their online journey.

Forrester found that messages about audience views and purchase alerts reassure Matalan customers, and real time messaging around fast selling items creates FOMO. 

Taggstar are experts in social proof messaging software and passionate about retail. They help retailers increase sales by using the wisdom of the crowd to give consumers a better shopping experience.

Download the new Forrester report to find out how Matalan improves conversion and revenue with social proof messaging.

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PAUL HORNBY

Director of eCommerce, Matalan

Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to using social proof messaging.

Adding social proof messaging to product detail pages (PDPs) increased conversion rates by 5.5%

Adding social proof messaging to product lists pages increased conversion rates further to 6.98%

Refining the style of the PDP messaging and adding engaging emoji icons increased conversion again by 1.44%

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NEW FORRESTER REPORT:

Matalan improves conversion and revenue with social proof messaging